Trade & Media

Welcome to the top of the south (TOTS) 

You have arrived here because you are looking for more information to help ensure that your clients or readers have a remarkable getaway in New Zealand, and you want to learn more about the amazing experiences our collective regions have to offer. 

The top of the south (TOTS) is an all-year-round destination for domestic and international travels, providing a unique and authentic experience whether you want to explore the entire top of the south or are short on time, and just want to visit your favourite parts. 

Below we have put together each region’s imagery links, trade manuals and key contacts. A selection of suggested itineraries can be found on our website to help plan your client’s trip.

Tourism New Zealand

The TOTS collective works closely with Tourism New Zealand and their International Media Programme (IMP), which supports international tourism media in New Zealand – from supporting media visits and organising media discount passes to providing editorial content, contacts, images and broadcast-quality video footage. For help with international media queries, click here.

Image library

Visit the individual region and register to access their image library. 

Visit Hurunui

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Destination Kaikōura 

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Destination Marlborough 

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Nelson / Tasman 

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Development West Coast 

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Visiting Our Regions


From the rolling hills and wineries of Waiparato the rugged limestone cliffs along the east coast, the incredible vistas, relaxed vibe and warm Kiwi hospitality in Hurunui offers an opportunity to slowdown and make the most of your visit.


From the thrill of whale spotting by plane, trekking with llamas and visiting with seals, there are so many exciting opportunities to explore this unique area by land, sea or air. The waters in this part of the world are home to a vast array of marine mammals and birdlife which can be viewed from above and below the waves.


Dreamy sunsets, calm reflections and star-filled nights - you couldn’t ask for a more inspiring backdrop to create un-filled holiday memories with your loved ones.  Explore the four valleys that create Marlborough, meet the passionate people who live, work and play there and learn about their connection with the land.

Nelson Tasman

Nelson Tasman has an incredible arts and events scene, an exciting and diverse range of food and beverage producers and an indelible connection with the outdoors. Along with a vibrant array of fresh produce and artisan products, boutique wineries, craft breweries and award winning cider makers can all be found in this part of the world.

West Coast

From its stunning coastline to the epic peaks of the Southern Alps, the West Coast is a place of stunning natural beauty and the ideal spot for a getaway. Whether the hills are calling your name, or you prefer a more laid-back approach to taking some time out, there is no better place to re-set, recharge and reconnect.

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